Privacy Policy

This Privacy Policy describes how Bedding 4 Ever (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from bedding4ever.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). We are committed to protecting the privacy of your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email.

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information including your username, password, security questions, and other information used for account security purposes.

  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as our hosting provider, e-commerce platform (WooCommerce), and related plugins.

  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

Payments

We accept payments through PayPal, Visa, and Mastercard. All payment processing, whether through a PayPal account or directly via credit/debit card, is securely handled by our third-party payment processor, PayPal, including information required to process or support the payment, such as the purchase total and billing information.

Please see the PayPal Privacy Policy for more details.

How We Use Your Personal Information

Purpose of Processing Description of Use Legal Basis for Processing (UK GDPR)
Providing Products and Services To process your payments, fulfill your orders, send notifications related to your account or purchases, and manage your account, shipping, returns, and exchanges. Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
Marketing and Advertising To send you marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements. Consent (for direct electronic marketing like email) or our Legitimate Interests in selling our products (for non-intrusive activities like postal mail or general site advertising, where your rights do not override our interests).
Security and Fraud Prevention To detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity and to secure your account. Our Legitimate Interests in preventing fraud and keeping our website and services secure for you and other customers, according to Article 6(1)(f) of the UK GDPR.
Communicating with You and Service Improvement To provide you with customer support and to improve our Services. Our Legitimate Interests in being responsive to you, providing effective services, and maintaining our business relationship, according to Article 6(1)(f) of the UK GDPR.
Legal Obligations To comply with legal requirements such as maintaining accounting records for tax purposes. Processing is necessary for compliance with a legal obligation to which we are subject.

Cookies

Like many websites, we use Cookies, pixels, and similar tracking technologies on our Site. We use Cookies to power and improve our Site and our Services.

We differentiate between the following types of Cookies:

  • Essential Cookies: Required for the basic operation of the site (e.g., security, shopping cart functions). These are always active.

  • Non-Essential Cookies: Used for purposes such as analytics, marketing, personalization, and tracking.

Mandatory Opt-In Consent: In compliance with the UK General Data Protection Regulation (UK GDPR) and the ePrivacy Directive, we use a dedicated Cookie Preference Center (or Consent Management Platform) on our site to manage your choices.

Non-essential Cookies are blocked and will not be placed on your device until you actively provide specific, informed, and unambiguous consent (opt-in) via our Preference Center.

Managing Consent: You can review, change, or withdraw your consent for non-essential Cookies at any time by clicking the “Cookie Preferences” link, which is consistently available in the footer of our website.

We do not currently recognize or respond to ‘Do Not Track’ signals sent from web browsers, as our compliance is achieved through the mandatory opt-in consent mechanism described above.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

  • With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

  • When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.

  • With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights (UK GDPR)

As a UK user, you have the following rights in relation to your personal information under the UK GDPR. These rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know: You have the right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.

  • Right to Delete / Erasure: You have the right to request that we delete personal information we maintain about you (the “right to be forgotten”).

  • Right to Correct / Rectification: You have the right to request that we correct inaccurate personal information we maintain about you.

  • Right of Portability: You have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Restriction of Processing: You have the right to ask us to stop or restrict our processing of personal information.

  • Right to Object: You have the right to object to the processing of your personal data where we are relying on a legitimate interest or where the processing is for direct marketing purposes.

  • Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent at any time.

Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

If you are not satisfied with our response to your complaint, you have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO). You can find more information on their website.

International Transfers

Please note that we may transfer, store, and process your personal information outside the UK. Your personal information may be processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information outside the UK, we will ensure it is protected by relying on recognized transfer mechanisms, such as the International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, unless the transfer is to a country that has been deemed to provide an adequate level of protection for personal data by the UK Government.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +447566739202 or email us at info@bedding4ever.com or contact us at 71-75, Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.

For the purpose of applicable data protection laws, we are the data controller of your personal information.